An Alternative to Ramadan TV Viewing

Violence is a daily threat to millions of people who live in the Middle East and North Africa. Bombings, riots, wars and domestic violence destroy lives throughout the region. In addition to physical violence, televised violence is also common—local TV channels often show gory details of violent events or utilize drama in films, and even cartoons, to portray martyrdom and death.

During Ramadan, the Muslim month of fasting, which begins on Monday, September 1, most TV channels in the Middle East will be broadcasting new programs, including violent Hollywood movies. “Ramadan is the biggest TV viewing time in the Middle East and North Africa. As soon as sunset comes and Muslim families break their day-long fasts, many sit for a big meal and watch TV. Local TV channels compete to capture the biggest audience share, and they know that violent and controversial films can help,” says David Harder, SAT-7’s Communications Manager

Christians who live in the region also are drawn to these new programs during this major TV viewing month. But how should the local church respond, when they themselves are often the victims of real violence? SAT-7’s Bible based programs, 80% of which are made in the region by Middle Eastern Christians, offer a positive alternative. As Christ said, “I have told you these things, so that in me you may have peace. In this world you will have trouble. But take heart! I have overcome the world.” John 16:33 (NIV)

That scripture is the foundation for SAT-7’s new “Peace Amidst Violence” campaign, which is a joint effort between SAT-7 and a number of local media ministries and Bible Societies. “It’s about promoting the idea that if we have Jesus in our lives, we can have peace, no matter what situations we may face,” says Rita El Mounayer, the Programming Director for SAT-7 Arabic channels

In addition to its daily seeker-sensitive and in-depth Christian programs for women, children, youth and families, SAT-7 has created a number of promotional TV spots specifically addressing the issue of violence, challenging viewers to think about Christ and how they can respond to violence around them.

Goals of the campaign include:

• Empowering families to establish loving relationships.
• Affirming the role of young people to spread peace in a violent world
• Advocating justice for the underprivileged
• Encouraging the persecuted and helping them persevere through the peace of Christ.
• Mobilizing the Church to reach out to victims of violence.
  

To watch some of the “Peace Amidst Violence” TV spots click here.