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SAT-7 News and Prayer Letter | September 2008
Monthly letter from SAT-7 CEO Terence Ascott

"Suppose one of you wants to build a tower. Will he not first sit down and count the cost to see if he has enough money to complete it?  Luke 14:28

Planning is an important part of life. Christ says that we should "count the cost" before building. Here at SAT-7 we have been building and broadcasting programs for more than 12 years. Each program goes through a review and approval process before work begins on it. If approved, then a pilot (a TV sample) program is usually created. Often the pilots are good enough for broadcast, but at times they are rejected and the producers have to go back and tweak the show (perhaps hiring different writers or actors) before it can ever go on air.

We have a number of daily programs that have been running for several years. It is an exhausting challenge to create quality, creative programs every day. Each season these shows need to be upgraded and enhanced, often with new sets or hosts, and fresh topics need to be determined. 

Last month Rita El Mounayer, Director of Programming for SAT-7 ARABIC and SAT-7 KIDS, ordered a pause in the production of programs that have been running for more than a year and requested that the producers evaluate what they had been doing and present new plans for the future. Many producers were excited about this opportunity to spend time examining their shows and planning for the future.

The SAT-7 leadership team also pauses annually to evaluate our strategic plans. We are doing that again this month.  

While we, the SAT-7 leaders and our key producers, review past progress and plan for the future, I would ask that you pray for us. Pray that the Holy Sprit will give us wisdom in how to "build" our three channels, SAT-7 ARABIC, KIDS and PARS, in such a way that we impact even more viewers with the Gospel of Christ and provide even greater services to the Christians and Churches of the Middle East and North Africa.

Together with you in building The Kingdom,

-Terry


Terence Ascott,
SAT-7 Chief Executive Officer (SAT7News@sat7.org)

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